as consumers become increasingly
environmentally conscious, they are more
likely to choose sustainable
accommodations over those that make false
or misleading claims. greenwashing is a
term used to describe the practice of making
misleading or exaggerated claims about a
product’s environmental friendliness. it not
only damages the environment but also
hurts the hotel's reputation.
at susteam we are committed to promoting
genuine sustainability in the hospitality
industry. our goal is to help hotels prioritize
sustainable practices and avoid
greenwashing. we believe that by providing
easy and transparent certifications, we can
help hotels attract eco-conscious guests and
gain a competitive edge.
6 signs to look for
buzz-words (green, eco, sustainable)
lack of proof and vagueness
suggestive pictures (flowers, trees)
best in class (better than competitors, yet harmful)
symbolic actions (offsetting harmful actions)
irrelevance (non-existent competitor comparisons)
use cases
stand out
you are committed to sustainability, but how can you show it to your
potential customers?
susteam's certification makes it easy for you to showcase your
sustainable practices to the world, helping you build a better brand
and attract more customers.
stay compliant
this can be a daunting task, and reporting can be time-consuming
and difficult. with susteam's dynamic certification, you can easily
track your ESG scores in real-time and generate straightforward
reports that will help you stay compliant with regulations, such as
the Corporate Sustainability Reporting Directive (CSRD).
attract investors
as regulations around sustainable business practices continue to
increase, more and more real estate investors are seeking out hotels
that prioritize sustainability. susteam allows you to easily track your
ESG scores and receive dynamic certification, helping you attract eco-
conscious investors and stay ahead of the regulatory curve.
mitigate insurance risk
do you face risks associated with environmental and social issues
that can impact your business? these include supply chain
disruptions, reputational damage, and legal liabilities. mitigating
these risks by providing data-driven ESG risk assessments has a
positive impact on operational costs.
